Conscious Business
To kickstart this piece, let’s establish a fact: We aren’t AI usage or development experts. And we do not wish to masquerade as such. Instead, we’re observers, just like you, trying to make sense of an exponential advancement in technology. There’s been a ton (conservative estimate) of hype around...
A/B Testing
In 2023, we launched a plethora of new features, and boy, did they make a splash! This was our answer to two major industry shifts: Now, Google Optimize offered a low barrier to entry for many testers but also encouraged a lot of random, one-off efforts. When the news...
A/B Testing
2023 has been a year of unprecedented growth and change here at Convert. Right after Google announced its Google Optimize sunset, we revamped our pricing model to accommodate testing teams with big ideas (and modest budgets). Convert has always been the best tool at the intersection of pricing-support-features. But...
A/B Testing
Buckle up, and hold onto your curiosity hats, folks, because we’re about to plunge into the world of A/B testing portfolios like never before! We’ll start by breaking down multiple concepts and clearing up a few myths and misconceptions, and then we’ll dive into the meat (or tofu for...
A/B Testing
Google has just dropped the bomb that they’re pulling the plug on Google Optimize come September 2023 and has no plans to bring A/B testing to GA4. This news might have sent some testers into a frenzy, but here’s the thing – it’s also a prime opportunity to raise...
A/B Testing
Every modern digital organization needs to adopt full stack experimentation. Whether you’re a startup or a several-decades-old behemoth, the ability to test and optimize every part of your business—from the first line of code to the last touchpoint of sales—is crucial to winning. Full stack testing provides insights for...