My work is my passion, but when I'm not on the phone with a client or working on a project, I'm with my other passion my wife and our dog. Long walks with them create a balance in my life. But when we're not out wading in the snow together (we live in Finland), I'm back to work pondering the psychology behind conversion optimization, writing copy, or creating a marketing strategy for a client.
Peter Sandeen works with people who want to create a strong value proposition for their business that makes their products and services clearly the best choice for their target audience. It works as a guide for creating a marketing strategy that focuses on just the right things, and finally, conversion optimization is a way to make the most of it.
Practical Conversion Optimization for Smart Businesses